Blog

Facts vs. Fallacies; Truths vs. Myths

Gluten is the cause of obesity; White sugar is “poisonous;” Clean is the best way to eat; Avoid carbs for health! These facts vs fallacies and other “myths” that run around social media, can make it very difficult to know – the Facts on Good Nutrition!

Messaging Science through Food Marketing

Grocery stores provide a wide variety of food choices. When it comes to what sells advertising is often key. Messaging science and through food marketing can help sell more products.

Focusing on Nutrition as a Part of Food Product Innovation

The food industry thrives on innovation. Without constantly reimagining or making foods better, the industry gets static. Meeting consumers’ needs with new innovative products is the key to sales and longevity. Understanding what consumers are looking for is a vital...

Sustainable Food Production Sells: Getting Your Message Out

The United Nations projects that by 2050 the world’s population will be just shy of 10 billion people. The concerns with this include – will there be enough room for that many people. One way to meet the needs is through a more sustainable food production system.

Food Marketing: Evidence-Based Health Messaging Increases Sales

Consumers are more health and nutrition savvy than ever before, thus requiring food companies, grocery stores, and restaurants to change their food marketing methods. Enticing the consumer to buy is a priority but developing messaging that reflects the science and nutritional impact of the food product is vital to maintaining consumer trust.